What if I'm not ready to go 1099 yet?

 

That's fine. This program helps you make an intentional decision about your career path. You may finish and decide to stay where you are, and if you do, you'll have developed transferable skills that will enhance that career decision significantly. Whatever choice you make, it will be a well-informed, conscious decision made with all the information. And that's a win.​

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What if I decide to stay W-2?

You'll still walk away with business literacy, financial clarity, and the confidence to negotiate better terms in your current role. Plus, you'll know you have options - which changes everything.

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But seriously. I know nothing - zero - about business.

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Good. That means you haven't picked up bad habits yet.

 

I didn't know anything either when I started. Most physicians don't. We spent our entire education learning medicine, not business - and that was by design, not because we're incapable.

 

This program assumes you're starting from scratch. I explain everything in plain language, not business-school jargon.  If you can manage complex medical cases, you can absolutely learn to set up an LLC and understand a contract.

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Don't go out and get an MBA just yet (like I did...$$$) Give this a try first. 

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What if I'm too busy?

This program is designed for busy physicians. Sessions are recorded. Homework is manageable. And honestly? If you're too busy to invest 2-3 hours a week in your future, that's probably a sign you need this even more.

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What's included vs. what requires additional professionals (CPA, attorney)?

I teach you how to set up your business correctly and how to be an intelligent consumer of professional services. You'll know what questions to ask your CPA and attorney, and when you actually need them. For most physicians, you can handle the initial setup yourself and bring in professionals as you scale.

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Is this just for physicians?"

 

Yes, the January 2026 founding cohort is limited to physicians only. Future cohorts may expand to include other licensed healthcare professionals.

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Is there a refund policy?

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Yes. And it's designed to protect you, not trap you.

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Complete the first phase (EXPLORE) and the first live session. If you don't feel like this is the right fit - if there's no spark, no shift, no sense that you're finally on the right path - just email me within 14 days of the start of the program.

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I'll refund 100% of your investment. No forms to fill out. No hoops to jump through. Just one email.

 

Because this program only works if you're all in. And I only want you here if it feels right.

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When does the program start?

The January 2026 cohort begins mid-January.  Live sessions are Tuesday evenings at 6pm CST with recordings available 24 hours after the meeting.  We will also have two extra sessions on TBD Saturday mornings to make sure we can accomodate everybody.